Young people's reflections on the factors contributing to the normalisation of gambling in Australia

Objectives: To explore young people's perceptions of the factors that may normalise gambling, and their opinions about messages they see gambling in environments. Methods: An analysis qualitative data from a mixed methods study n=111 people aged 11–16 years Victoria, Australia. Questions investigated: i) normalisation sport; ii) impact advertising on people; iii) potential strategies to alert risks associated with gambling. inductive approach was used analyse data. Results: Participants perceived regular everyday activity becoming normalised sport. However, some directly challenged this alignment. They were particularly critical influence current future gambling-related attitudes intentions. Most participants supported public health interventions, including more restrictions. Conclusion: Young awareness marketing be increasing alignment between Implications for health: Strategies should developed increase voices views considered by policy makers responding new issue.